Kid Rock is launching a product this summer that every hard-working American can be proud of: the American Badass Grill, a grill that reflects the brashness and fight of America at its core.  Forged of steel and made to last, this grill is large enough to grill for the entire cre, yet portable enough to take the party on the road, perfect for camping, tailgating, or igniting a little attitude at a backyard BBQ.

It's import to Kid Rock to support Americans with affordable products made in this country.  He has proven this over the years by making his concerts so affordable, by brewing his American Badass Lager in Detroit and with his Made in Detroit apparel company.  Now he's adding an American made protable grill to his cause.  The American Badass charcoal grill is 100% manufactured and assembled in the USA down to the very last screw.

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Just in time for BBQ season, Kid Rock announces new "American Badass Grill"

03.09.17

DETROIT, Mich. (March 9, 2017) – Throughout his legendary music career, Kid Rock has never shied away from being the hard-working, in-your-face, embodiment of a true “American Badass.” Now, once again, he’s showing his true colors with the introduction of the “American Badass Grill,” a charcoal grill 100% Made in the USA. The musician says he knows it’s not always easy to do, but it’s something he feels quite strongly about. “I’m not gonna lie. It is more expensive to make things in America. But it’s important to me. I love America, and I want to do all I can to create manufacturing jobs at home,” says Kid Rock.

The “American Badass Grill” is American quality, tough enough to last season after season, compact enough to take on the road, yet large enough to get the job done right. It’s the perfect grill for...

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